The Jets have announced a multi-year partnership with Visa and Cash App to promote the Cash App Visa Prepaid Debit Card, making them an Official Partner and The Official Pre-Paid Debit Card of the New York Jets."
As an Official Partner of the team, Visa and Cash App will use this partnership and its assets to promote the Cash App Card and will be recognized as the presenting partners of the cutting-edge Jets Rewards platform. Visa and Cash App branding will be included in all promotion of Jets Rewards on the Jets App and throughout the Jets Rewards portal, and the partnership will bonus fans for using Cash App Cards in the Jets ecosystem and the marketplace. Additionally, at all press conferences held at the Atlantic Health Jets Training Center and following team road games, Cash App will have presence on the Jets press backdrop. This partnership marks the first-ever sponsorship for Cash App within the National Football League.
"We're excited to welcome Cash App to the Jets family as an enhancement to our long-standing partnership with Visa," said Jeff Fernandez, Jets Vice President of Business Development + Ventures. "We look forward to providing special and unique benefits to our fans who are Cash App Visa card users here in New York. And to collaborate on point-of-sale activations and card usage offers that will reward our loyal fans."
In addition to Jets Rewards and presence on press backdrops, Visa and Cash App plan to leverage this partnership to further amplify the most exciting in-game moments, bringing fans closer to the action, and unlocking access to exclusive discounts and other Cash App Card holder perks. The assets included in this partnership poise Visa and Cash App to show up in unique and exciting ways, with a focus on delivering the best experience for their customers and Jets fans across the country.
"The thrill of witnessing a home game for your favorite NFL team is second to none, and our partnership with the New York Jets will elevate Jets fans to new heights through exciting consumer activations and discounts using the Cash App Card," said Zack Ashley, Global head of Brand Partnerships at Cash App. "Becoming an official team partner will unlock experiences and benefits for fans to bring them closer to the action, while marking a major step in Cash App's pursuit of celebrating fandom across the board."
