The Jets announced today that they have launched a Fan Appreciation Day sweepstakes, where one lucky fan will lead the team out of the tunnel on Oct. 23 when the Jets take on the San Diego Chargers at MetLife Stadium.
Fans who "like" the team on Facebook can enter to win this unique opportunity. The Lead the Team sweepstakes is presented by Kumho Tire USA Inc. and is part of a new partnership making Kumho the Official Tire of the Jets.
"The New York Jets bring excitement and passion to every game they play and it lives long after the game is over in the hearts of all the Jets fans," said Rick Brennan, vice president of marketing for Kumho Tire USA. "Kumho Tire puts the same level of energy and emotion into the products we produce. The Jets and their fans are an amazing opportunity for Kumho Tire to expand on our goal of connecting with people enjoying their passion, and we couldn't be happier to be a part of the team and share in all of the excitement."
"We are thrilled to have Kumho Tire USA become the official tire of the Jets," said Matt Higgins, Jets executive vice president of business operations. "Kumho Tire brings to the table a proven track record of excellence and a high level of energy and passion to our team. The Lead the Team sweepstakes is a great example of our efforts to take Jets fans behind the scenes to a level unmatched in professional sports. We have built a following of more than a million strong on Facebook and look to engage with them in conversation, through exclusive content and by offering once-in-a-lifetime opportunities."
In addition to the Lead the Team sweepstakes, the Jets-Kumho Tire partnership includes:
■ Appearances by former Jets players and Jets Flight Crew Cheerleaders at local tire dealers throughout the NY DMA.
■ Kumho as the presenting partner of the "RedZone" virtual graphic feature on the stadium videoboards each time the Jets are driving inside the opponents' 20-yard line. The Jets are the only team in the NFL to feature this in-stadium technology.
■ Extensive radio assets through New York Jets gameday radio and ESPN weekly radio programming.
■ Co-branded giveaways, a tire display, interactive games and social media integration at the Kumho Tire activation space during all Jets games at MetLife Stadium
■ Retail promotions featuring Jets merchandise and player-signed items
Fan Appreciation Day details can be found in the coming weeks by visiting newyorkjets.com, on the team’s official Facebook page and by **following the Jets on Twitter**.
ABOUT KUMHO TIRE: Founded in 1960, Kumho Tire has a 50-year history of innovation in management, technical development and environmental awareness that has positioned the company as one of the world's top tire manufacturers. Distributed in 160 countries, Kumho Tire is dedicated to providing a top quality driving experience to consumers throughout the world. Headquartered in Rancho Cucamonga, Calif., Kumho Tire USA is the U.S. sales, marketing, product development and distribution arm of Kumho Tire Co. More information about the company and its products can be found at www.kumhotireusa.com.
